Carousels that Convert
A Science Marketer’s LinkedIn Guide
Online Training
11.06.2025 | 1 PM CEST
You will Learn
- What’s actually working on Linkedin right now
- How to repurpose technical content into swipe-worthy stories and evergreen digital assets that do the heavy lifting
- Carousel-ready ideas that work for lead gen, hiring and brand awareness
About the training
Whitepapers are gathering dust on your website. Customer acquisition costs are driving up. And your audience keeps scrolling past your content calendar ideas.
B2B science companies are still relying on static images, webinars, and bland announcements. But your audience’s attention span has changed.
With more companies and people creating content on LinkedIn instead of lurking, you are looking for new ideas to make your company page more visible.
Content Carousels are the new currency of visibility, trust, and engagement.
You will walk away with
- Clarity on how carousels fit into your existing content strategy
- Confidence to create high-quality assets your audience will engage with
- A repeatable framework for creating carousels out of existing content
If you’ve ever asked: ‘How can we show up as a trusted voice in our market’, this webinar is for you.
Who is this session for
- Marketing & comms leads in science, biotech, pharma, and B2B tech
- Brand teams tired of seeing zero ROI from “just posting”
- Agencies who serve technical industries
About the Trainer
Dr. Laura Woythe is a content strategist and writer helping purpose-driven professionals and brands show up with expertise, clarity and consistency, especially on LinkedIn. With a PhD in biomedical engineering and a background in research, she brings a thoughtful, systems-minded approach to storytelling and visibility. Through her writing, consulting, and newsletter Audacious Introverts, she supports introverts and overthinkers in building authentic brands online.
Find Dr. Laura Woythe on LinkedIn.
This session is organised and hosted by The Science Talk
The Science Talk empowers & enables scientists to share their stories.
We help scientists communicate their science on popular platforms in innovative ways. We work with scientists, scicomm offices, funding bodies, societies and companies who play a key role in accelerating research.
We specialise in materials science, nanoscience, product management, strategic marketing & branding.
