Empower your researchers to build visibility, strengthen funding applications, and advance their careers through effective personal branding.
Your Science, Your Story.
Own your digital Brand
In today’s digital age, it’s not enough for scientists to focus solely on their research. Building a digital brand is now essential to sharing your work, growing your network, and amplifying your scientific voice. This training explores how PhD, postdocs, early career, and mid career researchers can harness the power of digital spaces to craft their personal and professional brands. This training covers how science communication in these spaces can go beyond outreach to influence your career, open up collaborations, and showcase your expertise to the world. Drawing from personal experience and practical strategies, this session shows you how to shape your online presence and turn your science into a story that resonates.
90-minute talk & interactive session
3-hour workshop
30-minute talk at your conference
90-minute Talk & Interactive Session
Scope & Content
A focused session that introduces why personal branding matters for scientists, the essentials of building a professional identity, and strategies for increasing visibility online. Includes live Q&A and discussion tailored to your audience.
Outcomes
Interactive & Engaging — participants leave with clear awareness of personal branding in science and 2–3 actionable steps to strengthen their digital presence.
Ideal for
Graduate schools, PhD programs, doctoral networks, and institutional career development events
3-hour Training Workshop
Scope & Content
A deep-dive training combining theory and practice: researchers craft their personal narrative, audit and improve their LinkedIn profiles, and explore strategies for building visibility beyond publications.
Style & Outcomes
Hands-On & Practical — participants leave with a draft personal brand statement, improved profiles, and a customised action plan to grow their scientific identity and career opportunities.
Ideal for
Research institutions, universities, postdoc programs, and professional development initiatives seeking an intensive, skills-based session
30-minute Conference Talk
Scope & Content
A concise introduction to personal branding for scientists. Highlights why branding matters in today’s scientific landscape and shares inspiring examples of how researchers amplify their voice through digital communication.
Style & Outcomes
Concise & Motivational — audiences leave with inspiration, new perspectives on researcher visibility, and curiosity to explore further training.
Ideal for
Academic conferences, symposia, and international research meetings looking for high-energy, insightful keynotes
Why this training matters
In today’s digital age, publishing research is not enough.
Researchers need to build a recognisable professional identity to thrive in academia and beyond.
A strong personal brand helps scientists:
- Share their work beyond publications and reach wider audiences
- Attract collaborations and interdisciplinary partnerships
- Be visible to industry, policy, and media stakeholders
- Build a professional reputation that supports long-term career opportunities
This training equips PhD candidates, postdocs, and early-career faculty with the skills to use digital platforms—especially LinkedIn—to communicate their expertise authentically and strategically.
Unlike generic career development sessions, this workshop is grounded in real-world experience and tailored specifically for scientists.